Week 46 Day 4: Do You Understand Why Your Work Matters?

If your team cannot articulate why their work matters -- not what they do, but why it matters -- you have a meaning deficit. Meaning deficits produce technically competent work that misses the point, ...

If your team cannot articulate why their work matters -- not what they do, but why it matters -- you have a meaning deficit. Meaning deficits produce technically competent work that misses the point, because the team is executing tasks without understanding the purpose those tasks serve.