Week 34 Day 7: Using Loss Aversion as a Superpower

Loss aversion is usually a weakness. But you can harness it: frame your positive financial behaviors as 'things you would lose' if you stopped. Losing your automatic investment feels worse than never ...

Loss aversion is usually a weakness. But you can harness it: frame your positive financial behaviors as 'things you would lose' if you stopped. Losing your automatic investment feels worse than never having started it. Once the system is running, inertia keeps it going.